La Femme Petite is a celebration of bodies and femininity.
Being a 5'2, size 4 petite woman all my life, I was acutely aware of the lack of stylish petite clothing available on the market. So, I decided to take matters into my own hands, and I started La Femme Petite.
I moved to Australia when I was 21 years old. I used to blog and work as a style influencer on the side while working a day job for many years. I love styling, and not being able to readily find adult clothing that made me feel comfortable and beautiful was hard. We use clothing as a tool to help express our inner self by way of non-verbal communication. So, this is a cause very close to my heart. Having struggled with and overcome poor mental health and low self-esteem due to social connotations of the perfect female body for most of my life, I used to use my blog and social media to advocate for women on body positivity and acceptance of self.
After years of working on creating a stable life, bringing balance to it and improving my mental health, at the age of 28 I decided to go to university to further my knowledge and experience by enrolling in a business degree. With a day job and a high study load, I unfortunately had to leave my blogging and advocating behind.
After finishing my degree at the age of 31 in 2019. I was slowly starting to pick up clients as a freelance marketer when COVID overtook all of our lives. I lost all of my clients and was back to square one.
My amazing partner, seeing my despair, encouraged me to start my own brand which I had always wanted to create for petite women. I had a little money saved. I started on La Femme Petite, cutting most of my living expenses, and saving every cent I could. A small lingerie collection seemed comprehensible compared to a whole clothing line. Finding beautiful and sexy bras for small frames, and bodysuits that don't fall off the shoulders for a petite person in the market, is near impossible. I knew that full well. I never knew how to draw. I watched a YouTube video on how to draw lingerie and I haven't looked back.
It took me almost a year to present this first collection, Pink Champagne. I look at it now and I can't believe it, the pieces are as gorgeous as I imagined they would be a year ago. I can't believe that I finally created them.
We want to create a space where women who wear petite sizes such as size 4 clothing and AA cup bras can shop comfortably feeling included. Our sizes fit women who are as short as 4'10. Currently, our sizes go up to Aus size 10.
We aspire to one day to create lingerie to fit women of all petite sizes.